Holiday 2026

2025 Recap & Learnings

Consumers continued to drive record sales of customized products during the holiday gift-giving season in 2025. Every statistic indicated a record-setting year for Spectrum, including a 17.4% increase in the quantity of products sold during Cyber Weekend compared to 2024. Historically, we’ve seen a substantial traffic spike around this popular shopping weekend, but the last few years clearly showed that online shoppers are active earlier than ever and well into December.

2025 by the Numbers

Key stats from Cyber Weekend 2025:

Daily average of custom products sold: 16,434
Spectrum uptime: 100%
Production issues reported: 0

2026 Holiday Readiness

Performance Focus

At Spectrum, we are always investing in continued performance refinements for our clients. Throughout 2025, we have been primarily focusing on a collection of improvements that ensure our rendering is:

Distributed & queue-based
GPU-capable
Cache-first
Rate-controlled
Less demanding on the database and APIs

Additionally, we have deployed platform changes to modernize image manipulation and PDF rendering, both of which result in increased performance and stability.

Scalable Infrastructure

Spectrum platform resources are configured to automatically expand to handle higher traffic, ensuring fast response times throughout the entire season — even during peak hours.

Customer Support

In addition to employing 24/7 monitoring and automated alerts, we’ve also designated technical support staff to be available throughout the season, including holidays. In the unlikely event that you should need support for a production issue, please continue to send requests through your project manager during regular business hours. For requests after hours or on observed holidays, please email support@spectrumcustomizer.com.

Code Freezes

To mitigate risk during peak traffic, Spectrum will not deploy non-critical code changes during the following time periods:

November 20 – December 9, 2026
December 18, 2026 – January 6, 2027